Amazon and Best Buy team up to sell smart TVs

From CNET: Amazon and Best Buy want to sell you your next smart TV.

The companies, which are two of the biggest electronics retailers in the US, on Wednesday revealed a new multiyear partnership to sell the next generation of TVs running Amazon's Fire TV operating system to customers in the US and Canada. Best Buy will be the exclusive seller for more than 10 4K and HD Fire TV Edition models made by Toshiba and Best Buy's Insignia brand starting this summer. Pricing on the sets has not yet been announced.

These smart TVs will be available only in Best Buy stores, on BestBuy.com and, for the first time, from Best Buy as a seller on Amazon.com.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level," Jeff Bezos, Amazon's founder and CEO, said in a statement.

The announcement marks another collaboration between the two rival retailers, with Best Buy already selling Amazon devices in its stores and putting a limited set of its inventory up for sale through voice shopping on Amazon's Alexa. All this work together may show that some traditional retailers -- instead of battling against the fast-growing Amazon -- see a chance to gain by working with the company and tap into its huge customer base amid a difficult time for brick-and-mortar stores.

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