From PC Mag: Back in March, Nvidia launched the GeForce Partner Program (GPP) in a bid to "help gamers know what they're buying." Two months on, and Nvidia is canceling the program due to "rumors, conjecture and mistruths" the company doesn't care to battle against.
As DigitalTrends reports, an announcement about the program cancellation was made on Friday, May 4 via Nvidia's blog. When it first launched, Nvidia touted GPP as a way of ensuring gamers had full transparency about which GPU and platform they were choosing. This was achieved by ensuring consistent branding with partners, in this case graphics card manufacturers.
In return for signing up to GPP and following these branding rules, Nvidia was offering more promotion. However, the problems started soon after launch. It was claimed that the brand alignment meant manufacturers had signed up to make their well-known graphics card lines Nvidia exclusive. AMD cards could still be offered by each manufacturer, but they would require a new brand name so as not to break the GPP rules.
It was also claimed that the program negatively impacted consumer choice and that sections of the agreement were actually illegal. What made little sense is how GPP was presented as a way to make things clearer, but graphics cards packaging already makes it quite clear what type of card you are buying.
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