Adobe Project Rush aims to address social media pros' video woes

From CNET: With Project Rush, Adobe intends to provide social media professionals a video-editing tool that's both powerful and easy to use -- on any device. The company delivered a peek at the product this week, and is accepting applications for beta testers (Android will be in beta later than iOS), but it's not slated to officially launch until later this year, my guess is at its Adobe Max conference in mid-October.

Rush will be part of a Creative Cloud subscription, but like Adobe's Spark tools will also be available in a standalone subscription; Adobe didn't say how much that will be, but did say it will follow the same pricing structure as many of its other apps. That's likely $10/month or $100/year.

It combines the underlying engines of Adobe's big three video-creation tools -- Premiere Pro (video editing), After Effects (motion graphics) and Audition (audio editing) -- under a simpler, streamlined interface that works on any device. Projects get synced automatically, and when necessary a lot of the heavy lifting is performed in the cloud.

The application is identical on every device, from Android phone to iPad to MacOS and Windows. It supports multiple video layers (four, I think) and two audio tracks, with a timeline view that lets you trim, rearrange and add transitions to video. It incorporates Auto Ducking (balancing audio track volume) and lets you use Motion Graphics Templates created with After Effects -- ones created in-house, third-party templates or those supplied by Adobe. The same goes for presets, which are synced across platforms, too.

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