Google touts G Suite momentum in office productivity battle

From ComputerWorld: Google may not usurp Microsoft’s office productivity dominance anytime soon, but the raft of updates to its G Suite portfolio rolled out at its Cloud Next event this week aim to build momentum as it woos business users with artificial intelligence (AI) and cloud capabilities.

“One of the biggest themes of Google Next this year is the use of machine learning for better customer experience,” said Wayne Kurtzman, a research director at IDC.

There are now 4 million businesses paying for G Suite, Google’s collection of productivity and collaboration apps that includes Gmail, Docs, Sheets, Hangouts Chat and Meet.

“Since last year we have added more than one million businesses to G Suite, and the momentum we are seeing is across the globe and across companies of all sizes,” Garrick Toubassi, vice president of engineering for G Suite, said Wednesday. The company has doubled the number of users since former VMware CEO Diane Greene took over Google’s enterprise cloud arm in 2015.

That list includes some high-profile customer wins of late. In March, Airbus said it’s shifting 130,000 workers from on-premise Office to Google’s cloud productivity suite, and at Next 2018 Google officials pointed to Colgate Palmolive and Nielsen, which moved 56,000 employees from Microsoft tools. (Facebook is also reportedly set to ditch Microsoft’s Office 365 in favor of G Suite.)

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