From PC Mag: Facebook's terrible, horrible, no good, very bad year in the United States is manifesting where it counts the most: the social network's daily active users (DAUs).
According to Facebook's most recent earnings report, the company's DAU growth has hit 0.0 in the US and Canada for the past two 2018 financial quarters. It's important to note that this plateau isn't solely the result of Facebook's data-privacy woes; the platform's growth in North America has been slowing for years as the social media giant has put a greater emphasis on international growth.
The problem for Facebook is that from an average revenue standpoint, US and Canadian users are its most valuable ones. Facebook's average revenue per user in the US and Canada was $27.61 in Q3 2018, compared with $8.82 per user in Europe (where growth has also slowed), $2.67 per user in Asia-Pacific countries, and $1.82 for users elsewhere in the world.
All that said, Facebook is a lot more than just its flagship platform. The combined user base of Facebook, Instagram, Messenger, and WhatsApp dominate the social media landscape, and the company its still growing on many fronts while making billions upon billions of dollars.
As Facebook's revenue has dipped, the company is looking to its other apps to make up the difference. The founders of Instagram and WhatsApp have left the social giant one by one in recent months, and a common theme has emerged: Facebook has started taking a much more hands-on approach and pushing a lot harder for different ways to monetize its other mobile apps. Future earnings reports will tell us how this all play out and whether Instagram and WhatsApp's active user bases begin to show the same trend.
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