Lyft has eaten into Uber’s U.S. market share, new data suggests

From Recode: Last Thursday, it looked as though Lyft would be the first ride-hailing unicorn to go public, after it confidentially filed a draft form for an IPO. But its bigger competitor, Uber, eliminated Lyft’s lead the following day when its own plans to go public were reported. Both are expected to hit the public markets as soon as the first quarter of 2019.

So where do they stand?

As of October, Uber and Lyft combined owned nearly 98 percent of the U.S. consumer ride-sharing market, according to new data from Second Measure, a company that analyzes billions of anonymized credit and debit card purchases. Uber held 69.2 percent (3 percentage points lower than in October 2017) according to Second Measure, while Lyft controlled 28.4 percent (3 percentage points higher than last year). Juno, Gett and Via split up the remaining 2.4 percent.

Second Measure’s Lyft estimates (28.4 percent) are a bit lower than the 35 percent market share the company claimed earlier this year, though Lyft’s numbers would include Canadian sales as well as corporate spending on rides. Uber doesn’t disclose market share numbers. Lyft and Uber both declined to comment on the data.

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