From ExtremeTech When Nvidia launched the RTX family, it purposefully confined itself to the top three GPUs in the stack: the RTX 2070, 2080, and 2080 Ti. The company focused on refreshing the top of its product mix and on pushing new GPUs at higher price points into the market rather than launching a top-to-bottom refresh. This was partially caused, according to Nvidia, by a massive overcalculation that left hundreds of thousands of GPU inventory unsold by the end of Q3 2018 (that’s Nvidia’s FY Q3 2019, for those keeping track). Nvidia announced that it would ship very few midrange Pascal cards in Q4 to give inventory time to draw down — but the company is clearly planning to follow its existing trio of RTX launches with a new GPU, the RTX 2060. Rumors have begun to pop up suggesting an announcement at CES and launch shortly thereafter.
Tom’s Hardware has rounded up the rumors, which includes one we’ve heard before — that Nvidia will launch both a GTX and an RTX version of the 2060. Andreas Schilling of HardwareLuxx.de has revealed what he claims are the RTX 2060’s marketing materials, and we see no such distinction there. It’s not clear, in any case, that this would be a winning strategy. Splitting the market between GTX and RTX runs the risk of confusing gamers who buy one card when they intended to buy the other, and could risk pinning too much on Turing’s ray tracing performance when the GPU in question is least likely to offer that performance at a sustainable level.
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