HTC Launches New Marketing Campaign Across the Globe

From DailyTech: Handset maker HTC is still trying to win over American consumers with its mobile phones, but the company has taken major strides forward.

The Taiwanese company, which still works in relatively anonymity in the United States, is hoping the Google Android OS will allow it to begin to woo subscribers. In addition to a stronger phone portfolio, the company also plans a massive advertising blitz for 20 nations over the next few weeks.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," HTC Chief Marketing Officer John Wang said in a press statement.

The company's "Quietly Brilliant" plan will describe the types of services phone owners are able to receive when they have an HTC device: "You don't need to get a phone. Yo need a phone that gets you," according to the new HTC ad.

"We are known within a core group of tech enthusiasts, but we wanted to go beyond and reach a broader audience," according to a HTC PR manager. "We want consumers to know about HTC's leadership with the Android phone.

The company also is a co-sponsor of professional cycling team HTC-Columbia, which has won multiple races this year. The lead sponsor can pay upwards of $15M USD for the right to sponsor a team, which is a major investment HTC agreed to in late June.

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