Samsung signs RealD in nascent 3D TV market

From CNET News.com: Samsung Electronics has announced a partnership to use RealD's 3D display technology in its TVs, a move that could help to extend RealD's business from theaters today to the home tomorrow.

"Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive, lifelike depth and a new realm of color clarity," Dongho Shin, senior vice president of Samsung Electronics' Visual Display Division, said in a statement.

3D display technology today is generally limited to premium movie theater screens, with RealD vying against Dolby 3D from Dolby Labs and XpanD. But home 3D theater is the next frontier. High-profile 3D movies, most notably James Cameron's "Avatar," are nudging 3D technology toward the mainstream in both movie creation and display.

The tricky problem with 3D is making sure that people's left and right eyes see the same scene from slightly different perspectives, letting the brain reconstruct the 3D world. The screening today typically is done with special glasses--not the red and blue cardboard models from decades past but a variety of other more sophisticated technologies. RealD uses polarized light to separate the right-eye and left-eye views.

The 3D TV market is tiny but growing, according to a report released Monday by DisplaySearch.

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