CONFIRMED: Apple Set to Buy Quattro Wireless

From DailyTech: For years the battle for supremacy in the online advertising market has raged with Google being the clear leader in the market. A new battlefield is now set for a war to determine who holds the majority of the mobile phone advertising market.

Right now, there are a number of small providers that each hold a relatively small amount of the mobile advertising market. Google fired the first salvo in the battle to gain supremacy when it agreed to purchase AdMob for $750 million. The FTC threw a wet blanket on the Google party though when it made a second request for more information on the planned purchase to ensure there would be competition if the deal went through.

BoomTown reports that sources have confirmed to it that Apple has offered to buy AdMob rival Quattro Wireless for $275 million. The official announcement of the deal could come as early as tomorrow. Neither Quattro nor Apple has offered any comments on the proposed purchase.

Boomtown reports that Quattro has raised about $30 million from two investors so far -- Highland Capital Partners and Globespan Capital Partners. Currently, Quattro's largest clients are Ford, Disney, and the NFL. You can bet other companies are greedily eyeing the purchase of mobile advertising firms to try to grab their piece of this potentially lucrative pie.

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