Google announces business app store for Google Apps

From CNET News.com: The Google Apps Marketplace will allow Google Apps users to purchase third-party applications to run atop the Google Apps suite, said Vic Gundotra, vice president of engineering for Google. Developers will have to pay a one-time $100 fee to list their applications in the store, and Google will get a 20 percent cut of all applications sold through the store, he said.

Google's interest in such a store was first revealed last month by The Wall Street Journal. The idea is that although Google has an army of capable software developers, it can't hope to anticipate the needs of every single Google Apps users. Third-party developers can fill those gaps and make Google Apps more useful to businesses with unique needs that don't quite fit into the Google Apps suite.

Take payroll, for example. Google isn't in the enterprise-resource planning software market (yet), but Intuit is, said Martin Gates, chief technology officer for online payroll at Intuit. He demonstrated how Google Apps users can integrate an Intuit-developed Web-based payroll application that's linked with Google Apps, allowing employees to download their pay stubs simply by clicking on an icon in their Google Calendars.

Scott Farquhar, CEO of software tools company Atlassian, showed how Google Apps can be integrated directly into his company's software development tools. For example, software developers using Atlassian's project-management tools can have Gmail, Google Calendar, and Gchat applications integrated directly into the software development tool, so they don't have to leave that window to check their e-mail or chat with colleagues.

Google wants to encourage enterprise software customers to think about using Web-based applications as opposed to more expensive desktop-based applications for their critical business applications. It's both a competitive move against bitter rivals like Microsoft and a bid to cement the idea that the Web is the software development platform of the future.

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