New browser add-on blocks Google Analytics

From InfoWorld: Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Websites can use to collect data about their visitors.

Google said it developed the tool "to provide Website visitors with more choice about how their data is collected."

Website owners can incorporate Google's Analytics JavaScript code on their site to collect data such as when a person visited a Website, if the person has been there before, and the search terms a person used to find the Website.

Analytics creates a cookie on a person's computer. Cookies are small data files used to record information about how a person interacts with a Website.

Google's new tool, the Analytics Opt-out Browser Add-on, tells the Analytics JavaScript that information on the Website visit should not be sent to Analytics.

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