Microsoft Bing Turns One: What's Next?

From PC World: When the Bing search engine was unveiled on May 28, 2009, Microsoft hoped for an alternative -- if not an answer -- to the all-powerful, all-knowing Google. Now that Bing has passed into its first year, it's time to ask: where are you going, where have you been? Here's a glimpse of Bing's upbringing, evolution, and future.

Rather than copying Google's nonexistent aesthetic, Microsoft released an eye-candy search engine with rotating high-resolution photographs. Bing also emphasized categories -- subdivisions such as Web, Maps, Images, and Health -- to parse through millions of pages in an organized fashion. And through technology acquired by Powerset, Bing attempts to figure out the searcher's intent rather than relying on matching keywords -- an effective way to ridding oneself of junk pages.

Stefan Weitz, director of Live Search for Microsoft, called Bing a "decision engine." Weitz saw Google as relying on quick repeat searches; Bing was touted as more of a one-stop shop where users could find answers on the first click. (My image search experience of Bing was rather ... meddling. Somehow it found a shot of me wearing a yak hat.)

Microsoft reportedly dumped $100 million into an advertising blitz for Bing. It also attempted to woo users by offering cash for searches. If a user clicked on a sponsored Bing link, Microsoft threw dough. The Cashback program was recently dismantled and Microsoft spun its failure as an "experiment" that did not garner a "broad adoption that [it] had hoped for." Cashback dies on July 30, 2010.

So how does Bing fare in the Search Engine Coliseum? Pretty well. Depending on your source, Bing is either gaining steam or losing it. Bing has settled into a roughly 9 percent market share, positioning it in third place, according to Hitwise. Google, meanwhile, has gobbled over 70 percent of the search engine market share. But keep a close eye on Bing: since acquiring Yahoo Search, Microsoft stands to sop up almost three times the search queries it's getting now. The number two spot isn't far away.

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