Cisco, Verizon push for 3D video and more

From CNET News.com: It's not just the TV makers that have a vested interest in pushing video's transformation to 3D TV and beyond. Companies that supply and enable the technology are just as eager to see the next generation of video take hold as the TV makers looking to sell you another big screen.

"Video is today's voice-on-an-IP network," said John Chambers, CEO of Cisco Systems, the largest supplier in the world of IP networking equipment.

I spoke to Chambers this week as he visited the Meadowlands sports stadium outside of New York City, which is the latest sports arena to use Cisco's cutting edge Internet Protocol, or IP technology, to bring more video and interactivity to fans in the stadium.

Chambers elaborated on his comment to explain that just as voice technology migrated from a standalone service to one that has become just another application filling an all IP-network, video is moving in the same direction. Video is quickly becoming the killer app of all IP networks, including the Internet itself, Chambers said. With each new evolution of TV, the applications consume more network resources. And this feeds Cisco's business, as well as other businesses. Communications infrastructure provider Verizon Communications, is also dependent on its customers' constant need to increase bandwidth.

In a technology industry addicted to perpetual upgrade cycles, as the PC market has been for two decades, infrastructure and equipment companies are looking to video as the next big killer app to drive demand for faster networks and services.

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