New Arm Chip to Stretch From Smartphones to Servers

From PC World: Arm Holdings has taken the wraps off its next major chip design, promising a five-fold increase in performance that the company hopes will take it beyond smartphones and into new types of equipment such as high-performance routers and servers.

Arm's top executives launched the Cortex-A15 MPCore at a press conference in San Francisco Wednesday evening. The name is supposed to reflect how much of an advance the chip represents -- Arm's current designs are the Cortex-A8 and the Cortex-A9.

"This is a huge day for us," said Eric Schorn, Arm's vice president of marketing. "Today is the biggest thing that has happened to Arm, period."

Arm chips are used in most of today's smartphones, including the iPhone and Android-based devices. They are also found in printers, hard disk drives and a myriad of other electronics products. Arm creates the designs for the chips, which are then licensed and manufactured by companies such as Texas Instruments and Samsung.

The A15 is still a long way from shipping in products. In fact, even its predecessor, the Cortex-A9, isn't expected to appear until the end of this year. Smartphones and other devices using the A15 will go on sale toward the end of 2012, Schorn said.

But that's not stopping Arm from making some big claims now. It says the A15 will offer five times the performance of the fastest Arm chip on the market today, a dual-core Cortex-A8 running at 1GHz. The A15 will be used to build chips with two, four, eight and possibly 16 processor cores, each running at up to 2.5GHz, Schorn said.

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