Silverpop's Latest Loss -- 4.9 million Honda/Acura Buyers' Emails

From DailyTech: Honda has posted an online warning and sent an email to 2.2 million customers informing them that a database containing their e-mail addresses, VINs and login information had been stolen. In addition 2.7 million Acura customers had their emails only stolen.

The storage of the email databases was contracted by Honda and its luxury brand Acura to a third party. The party was responsible for sending "welcome" emails to new purchasers who had opted to open a OwnerLink or MyAcura accounts.

Several sites (ZDNet and All Things Digital) suggested that the email contractor might be Silverpop Systems, Inc. of Atlanta, Georgia who recently was hacked and had email databases of McDonald's and Walgreens customers stolen. However, these sites were unable to definitively link Silverpop with Honda/Acura.

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