From TechCrunch: Amazon had another record-breaking holiday season, the retailer announced this morning. The company says it added “tens of millions” of people who signed up for Prime memberships, both paid and on a trial basis. Its worldwide customers also shopped and ordered more items than ever before, including “millions more Amazon devices” compared with this time last year. The device best-sellers, as on Black Friday, again included Amazon Echo speakers and Fire TV.
Specifically, Amazon said its top devices sold over the holidays were the Echo Dot, Fire TV Stick 4K and the Echo.
Millions of Fire TV devices, Fire tablets and Kindle devices were also sold. Smart home devices sold in record numbers as well, with best sellers including Amazon Smart Plug, Ring Video Doorbell 2, TP-Link Kasa Smart Plug Mini Outlet and the iRobot Roomba 690.
The lower-cost Echo Dot has consistently been an Amazon top seller thanks to its lower price point and Amazon’s hefty discounts that help push undecided shoppers into impulse buys.
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