AMD May Axe Microprocessor Brand-Names - Document

From X-bit Labs: Advanced Micro Devices may can specific brand-names of its microprocessors in order to emphasize its corporate AMD Vision trademark and attract attention to its corporate brand. As a result of the move, Athlon, Phenom and Sempron will vanish into oblivion.

When AMD completes its consumer desktop processor lineup with code-named Llano and Zambezi microprocessors later this year, it will not introduce any new brand-names for them, but will divide then into different classes of its Vision platforms, according to a document seen by X-bit labs. Instead of traditional Phenom, Athlon and Sempron, AMD's product family will include FX-series, A-series and E-series microprocessors.

The code-named Zambezi processors based on Bulldozer micro-architecture with four, six or eight cores will belong to FX-series and will be sold under AMD Vision Black and AMD Vision Ultimate labels.

The accelerated processing units known as Llano - which will have two or four cores as well as ATI Radeon HD 6000-class graphics core - will become A-series processors. Such chips will power AMD Vision Ultimate and AMD Vision Premium platforms.

The low-end of the market will continue to be served E-series accelerated processing units with one or two cores and a basic Radeon HD 6000-class graphics endine code-named Zacate under AMD Vision sticker.

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