AMD Officially Returns FX Microprocessors into Lineup

From X-bit Labs: Advanced Micro Devices on Tuesday officially confirmed intention to use the "AMD FX" product brand for its desktop code-named Zambezi microprocessors powered by Bulldozer micro-architecture due out later this year. The FX-series chips will be primarily aimed at gamers and performance-demanding computer enthusiasts.

“AMD’s FX brand will enable an over-the-top experience for PC enthusiasts. By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance," said Leslie Sobon, vice president of worldwide product marketing at AMD.

The FX brand has been traditionally associated with AMD’s fastest processors and most powerful platforms - those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences. The company dropped the FX moniker for its central processing units (CPUs) in 2007 after rival Intel started to ship Core 2-series chips that offered overwhelming advantage compared to solutions by AMD.

Even though AMD did re-unveil the FX brand at the Electronic Entertainment Expo (E3) trade show in the U.S., actual shipments of the Zambezi microprocessors will only become available in September due to technical issues that caused insufficient clock-speeds.

AMD believes that its multi-core Zambezi FX CPUs will allow it to compete head-to-head with Intel's high-end Core i-series "Sandy Bridge" processors that can sell for as much as $300 and more per chip.

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