Report: iPhone 5 Launch Set for October 4 at Exclusive Apple Event

From DailyTech: Apple, Inc. is, according to All Things Digital, preparing to hold an exclusive event on October 4, 2011 to launch the fifth generation iPhone and the final build of iOS 5. New chief executive Tim Cook is expected to announce the product.

Given Mr. Cook's shy public demeanor, he's expected to recruit plenty of other Apple executives to play supporting roles at the event, including SVP of Marketing Phil Schiller, iOS SVP Scott Forstall, and Internet Software and Services SVP Eddy Cue. The products themselves are likely to almost take a second-stage show to how Mr. Schiller handles the responsibility of becoming the Apple ringleader. How he handles that responsibility should serve as a key driver of investor confidence. With stock sitting at record highs, it's anyone's guess where it heads next, but it's likely to move after the event.

The name of the upcoming phone is still the topic of much debate. Some claim that since the hardware update will be more minor, it will be dubbed the "iPhone 4S". Others claim that it will be named the iPhone 5, in honor of it being the fifth generation model.

As for the product itself, Apple's new iPhone is expected to pack a faster processor, possibly an HSPA+ modem, and a larger screen. The iPhone is also rumored to land on Sprint Nextel Corp.'s U.S. network, possibly with a WiMAX 4G chip.

Even after being on the market for over a year, the iPhone 4 still managed to top sales charts at AT&T Inc. and Verizon Communications Inc. for every month in calendar Q3 2011. The iPhone 4 still leads almost all Android phones in screen resolution (960x640 pixels) and in apps (Apple has around 425,000 in the App Store, Google Inc.'s Android Market has around 250,000).

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