AMD: We Need Third Party IP to Differentiate

From X-bit Labs: Advanced Micro Devices needs additional technologies to differentiate itself from other companies, according to its chief executive. At the same time, the company clearly does not exclude a possibility to integrate specially designed blocks into its chips in accordance with its clients' demands.

"We are looking for certain pieces of IP to add to our [existing] portfolio," said Rory Read, chief executive officer of AMD, during a conversation with analysts.

The head of AMD did not disclose what exactly he plans to integrate into the company's chips. A natural addition of 4G/LTE support is something expected from a consumerisation strategy that AMD has taken. However, Mr. Read did not talk about chip-based differentiation in general, but about devices-based differentiation in particular without providing details.

In fact, it is logical to talk about actual products from AMD. The company is selling made-to-order chips in volume and naturally expects growth of that business with the emergence of Microsoft Corp's Windows 8. In fact, AMD apparently expects a major consumer product maker to use its chips.

"What if you get a large player across tablets, maybe even across smartphones. laptops, desktops, smart televisions? [That player] is creating a chip solution [that weds x86 IP with theirs], that may change the way people buy things in the future," added Mr. Read.

View: Article @ Source Site