RIM Ditches Name, Becomes BlackBerry, Announces BlackBerry 10 Smartphones

From DailyTech: At a live launch event simultaneously held in New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi Waterloo, Ontario-based Research in Motion, Ltd. (TSE:BB; TSE:RIM) loaded its bullets into the chamber in what may be its final bid to remain an elite smartphone maker.

CEO Thorsten Heins took the stage as the event kicked off cheering, "Innovation is at the heart of RIM. Finally here we are! We absolutely knew [BB10] was risky. [It] took heartfelt and...brutal honesty, [buit] we have transformed ourselves inside and out, we have defined our vision. We have reinvented this company and want to reflect this in our brand."

In an early surprise RIM announced that it was ditching its name (RIM) and changing its ticker symbol to unify the brand and company name under a single word -- BlackBerry.

RIM is changing its ticker symbol on the Toronto Stock Exchange (TSE) to "BB". The new ticker symbol is not yet active, but will be swapped in, in coming days.

RIM announced a pair of BB10 devices at the event.

The first, the Z10, is a full-touch model. It packs a 4.2-inch screen, and 356 PPI resolution. Available in black and white color selections, the handset features a modern stylized backplate.

The second phone, the Q10 is the rumored keyboard-equipped BB10 handset. It features a 3.1-inch screen

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