From The Verge: Samsung is planning to hold another press event in early April for its foldable phone. The Galaxy Fold maker revealed its plans in an interview with The Verge at Mobile World Congress today, and hinted at a high-end luxury launch akin to what we saw with the Apple Watch Edition in its 2015 debut.
“At the beginning of April we’ll have the full press normal Unpacked that we do,” says Kate Beaumont, director of product, services, and commercial strategy at Samsung UK. The press event will provide a closer look at the handset, and will be held a few weeks before the product is expected to hit stores on April 26th, priced at $1,980.
It’s a price that surprised members of the audience at Samsung’s Galaxy S10 launch event last week, and will mean most consumers will stick to traditional smartphones until these foldable phone prices drop. Samsung is embracing that, though, and targeting its foldable phone at the high-end premium market. “We’ll have less supply than we would of the S10 at launch, and also how it goes to market is really important to us,” explains Beaumont. “This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it’s not going to be on display in all stores. You’re not going to see it on the stands, we want to make sure it’s a very personal experience. There will be quite intensive aftercare that goes with it as well.”
View: Article @ Source Site
