SK Hynix Re-Enters Retail SSD Market, Launches Gold S31 SATA Drives

From AnandTech: Coming off of the heels of last week’s Flash Memory Summit, today a familiar entity is throwing its hat back into the ring for retail SSDs: SK Hynix. This morning the company is announcing a new line of SSDs, the SuperCore series, which will be sold directly at retail. Kicking off the family will be the Gold S31, a 2.5-inch SATA drive with capacities ranging from 250GB to 1TB.

At a high level, the retail SSD market has remained an odd hodge-podge of collection of vendors. Many first party NAND manufacturers, such as Samsung, Intel, and Toshiba, all produce their own drives in-house for the consumer market. And, for a time, this included SK Hynix as well, who produced and sold their Canvas series of drives. However, the drives were never officially released in North America, and while they can still be found on the grey market, SK Hynix’s retail ambitions have fallen by the wayside as they’ve remained more focused on selling raw NAND and OEM drives.

But after essentially being absent from the retail market for the last couple of years, SK Hynix is going to be re-entering it with some new consumer SSDs. Leading off SK Hynix’s revised consumer lineup is their Gold S31 SSD. This is a 2.5-inch SATA SSD, which is based on SK Hynix’s own NAND and SSD controller.

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