From The Verge: Instagram has launched a new video editing tool in Brazil that copies some of the best-known features of TikTok. As reported by TechCrunch and Variety, the tool is called Reels and is available on both iOS and Android. There’s no word on whether it will be launched in other countries, but it’s certainly likely if the tool is a success.
With Reels, users can record 15-second videos, adjust their speed, set them to music, or borrow audio from others’ videos — similar to the “Duet” feature in TikTok. They can share them to their stories, send them via DMs, or post them to a new section of Instagram’s Explore tab called Top Reels, where the company is hoping the best clips will go viral.
It seems like a clever way for Instagram to leverage its existing network of users in order to take on TikTok. Facebook has previously tried to clone the app’s success with a standalone product called Lasso but it’s difficult to build a user base from scratch. Instagram previously had great success with this tactic copying Snapchat’s signal Stories feature in 2016.
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