Snapchat quietly acquired AI Factory, the company behind its new Cameos feature, for $166M

From TechCrunch: After acquiring Ukraine startup Looksery in 2015 to supercharge animated selfie lenses in Snapchat — arguably changing the filters game for all social video and photo apps — Snap has made another acquisition with roots in the country, co-founded by one of Looksery’s founders, to give a big boost to its video capabilities.

The company has acquired AI Factory, a computer vision startup that Snap had worked with to create Snapchat’s new Cameos animated selfie-based video feature, for a price believed to be in the region of $166 million.

The news was first reported by a Ukrainian publication AIN, and while I’m still waiting for a direct reply from Snap about the acquisition, I’ve had the news confirmed by another source close to the deal. Snap also confirmed the news to another publication, VC.ru (in Russian).

Victor Shaburov, the founder of Looksery who then went on to become Snap’s director of engineering — leaving in May 2018 to found and lead AI Factory — declined to provide a comment for this story.

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