Facebook, Instagram push further into e-commerce with launch of online shops

From CNET: Facebook said Tuesday that users will be able to shop without leaving the social network by visiting a business' Facebook page or Instagram profile, a move that comes as more people turn to e-commerce because of the coronavirus pandemic.

In the future, users will also be able to shop through the company's messaging services, including Messenger, WhatsApp and Instagram Direct, the company said.

Taking on tech giants like Amazon, Facebook is making a stronger e-commerce push with the release of a tool called Shops. These online shops could also get users to spend more time on the world's largest social network. Helping small businesses benefits Facebook because the company makes money through ad dollars. The move shows how Facebook is integrating e-commerce across all the apps it owns.

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