Spotify Amplifies Artists in Exchange for Royalty Reduction

From PC Mag: Spotify prides itself on connecting listeners with music they've never heard before. And soon, there may be even more ways for artists and labels to promote songs to new audiences.

A fresh experiment will allow creators to identify "priorities"—tracks, albums, moments, etc.—they want widely circulated across the streaming service to, for instance, spotlight a new song, album anniversary, or viral video.

The platform already takes into account signals like what you're listening to and when, which songs you add to playlists, the listening habits of people with similar taste, even the order in which you play songs or podcasts and the release date of a track.

"Artists tell us they want more opportunities to connect with new listeners," a Spotify blog announcement said. "And we believe our recommendations should also be informed by artists—their priorities and what they have to say about their music."

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