From PC Mag: The next phones from booming niche smartphone company OnePlus, the OnePlus 9 Series, will be announced at 10 a.m. ET on March 23. The phone maker will also work with camera firm Hasselblad to build the camera systems for its next three years' worth of phones.
“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera,” OnePlus CEO Pete Lau said in a press release.
The OnePlus 9 cameras will include a Hasselblad Pro Mode, with new color calibration and a UI based on Hasselblad's image-processing software. The companies will work together first on color tuning and sensor calibration, "extending to more dimensions in the future," OnePlus said. Future OnePlus cameras will have a 140-degree panoramic field of view, and "T-lens technology" for faster focus on the front-facing camera.
The company is investing $150 million in camera development. The underlying story is that while OnePlus phones are known for terrific speed and performance at reasonable prices, their camera image quality has typically fallen behind competitors at Samsung, Apple, and Huawei.
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