From CNET: Google has delayed a major privacy change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money.
Last year, the search giant said it would prevent the world's most widely used browser from accepting the snippets of text called third-party cookies that help advertisers, publishers and data brokers profile you to help advertisers target ads toward you. The change would prevent an advertiser that recorded your visit to a dieting website from later showing you ads for weight loss programs on other sites, for example.
On Thursday, Google pushed that move out by nearly two years, allowing itself more time to develop and test privacy-preserving alternatives to third-party cookies, and for websites to adopt the changes. The company said it had delayed the change, part of a collection of adjustments to what Google calls its Privacy Sandbox, to chart a better course for advertisers and everyone else on the web.
"We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Chrome Engineering Director Vinay Goel said in a blog post. "This is important to avoid jeopardizing the business models of many web publishers which support freely available content."
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