From CNET: In its latest attempt to limit the proliferation of misleading product reviews, Amazon has filed lawsuits against two companies, the retail giant announced Tuesday. The so-called "fake review brokers" allegedly tried to mislead consumers by posting false reviews on online stores like Amazon, eBay, Walmart and Etsy in exchange for money or free products.
The e-commerce giant's legal actions come after an in-depth investigation into these review brokers, AppSally and Rebatest, revealed that both companies combined claim to have more than 900,000 members willing to write fake reviews, Amazon said.
"Fake review brokers attempt to profit by deceiving unknowing consumers and creating an unfair competitive advantage that harms our selling partners," said Dharmesh Mehta, Amazon's vice president of worldwide customer trust and partner support, in a news release.
This isn't the first time Amazon has sued a company for allegedly posting fake reviews. In 2021, two major fake review sites in Germany and the UK were closed down following "successful legal action by Amazon in those countries," Amazon said.
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