From The Verge: Twitter has a new feature useful to brick-and-mortar businesses that can put crucial information near the top of their Twitter profiles. The new Location Spotlight feature, launching widely today, lets businesses add information like store hours and address, a Google Map with directions, and a quick tap option to contact a business via phone or Twitter direct messaging.
Location Spotlight could make it easier and quicker for customers to, say, decide if there’s enough time to walk three blocks for coffee before a shop closes. While it may be faster to search a business directly on a map app, if the pandemic has taught us anything, it’s that information may not be correct or up to date.
Businesses had to adjust hours at an instant to comply with local laws or to protect their workers, so social media became the de facto way to know what a business’s status was. Places like Instagram and Twitter provided ease where businesses could quickly connect with their customers, whereas sources like Google Maps and Yelp would give businesses less control.
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