From PC World: Today, Canva announces Magic Write, a text-generation tool that can generate everything from ideas for blog posts to a cover letter. But AI text is quietly — and probably inevitably — moving into more products you’ll use on a regular basis.
AI art is already there. Microsoft Designer, a visual design tool that seamlessly integrates text-to-image AI art is in preview and should eventually be part of Microsoft 365. But rival Canva, which staked out its own text-to-image AI art space before Designer launched, is moving further into Microsoft’s territory with the new Magic Write feature for Canva Docs.
Somewhat surprisingly, AI text generation has become an advertising tool as much as anything. AI has quietly pervaded the copywriting field, with both paid as well as free services suggesting ideas, writing actual content, paraphrasing, and proofreading. It feels rather natural that Canva, a Web-based visual design company, has added Magic Write as a tool to help creatives target their audiences. There’s still room for dedicated copywriters, just like dedicated artists. But for “quick and dirty” text, AI is stepping in.
Magic Write feature uses the open-source GPT-3 algorithm to dynamically generate text on the fly, both for documents as well as projects. Generative Pre-trained Transformer 3 (GPT-3) is an AI model designed by OpenAI, and the foundation for dozens of other apps and services. It originally began life as a text model, understanding the relationship between billions of words, so Magic Write is essentially a return to its roots.
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