From ExtremeTech: Nvidia started releasing its much anticipated RTX 40-series video cards over the past few months. Both the GeForce RTX 4090 and RTX 4080 are out there, if you know where to look, but the high prices have kept many gamers from upgrading. There may be some hope for slightly stingy enthusiasts. A new report claims that Nvidia has settled on a $799 MSRP for the upcoming RTX 4070 Ti, putting it several hundred lower than the RTX 4080.
Over the past few years, it became almost impossible to buy a video card as cryptocurrency mining and supply chain difficulties constrained supply. Nvidia seems to have gotten used to being able to sell every shipment of GPUs at full price. People were even willing to pay several times the MSRP for a capable card. As the Ada Lovelace launch approached, Nvidia CEO Jensen Huang said we should expect GPU prices to go up, not down.
At least in this one case, the pricing appears to be moving lower than it might have been. Previous rumors pointed to an $899 launch price for the RTX 4070 Ti, but now Nvidia has told its partners that it’s planning to knock $100 off of that. That’s a relief after unofficial overseas pricing topped $1,000.
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