From The Verge: This week, Twitter began restricting the promotion of links to Substack newsletters, a move that seems to fly in the face of owner Elon Musk’s vocal support of free speech on the platform. The change is a huge problem for Substack writers, who have found Twitter to be one of the best places to attract new subscribers to their newsletters.
“It appears that Musk is making decisions based on his own financial interests and petty grievances — even if it makes Twitter objectively worse for users,” Judd Legum, author of Popular Information, a politics-focused newsletter with more than 240,000 subscribers, says in an email to The Verge. “If this continues, it’s hard to justify continuing to invest my time creating content on Twitter.”
The ban on Substack promotion, which was enacted between Thursday night and Friday morning, makes things difficult for many Substackers who use Twitter to promote their newsletters. If a new tweet links to any page on “substack.com,” users can’t like, reply to, or retweet it. While some Substack writers have custom domains, which skirts the ban, the policy change impacts the vast majority of newsletters on the platform, including some of its top names.
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