From The Verge: Apple is planning to sell its $3,499 Vision Pro headset on an appointment-only basis at launch, according to a report from Bloomberg’s Mark Gurman. According to Gurman, Apple will create designated sections where customers can try on the headset in its stores, with the first ones appearing at stores in major areas like New York and Los Angeles.
Apple will reportedly ask in-store buyers to schedule an appointment to purchase the Vision Pro, similar to the rollout of the first Apple Watch in 2015. During the appointment, Gurman says Apple will ensure that the Vision Pro fits the wearer and also outfit the device with prescription lens inserts if needed. Gurman says Apple Stores will need to keep “hundreds or thousands of lenses” in stock as a result.
The other element he mentions is that Apple’s working on both an iPhone app and a physical machine that scans a person’s head to figure out if it has the right light seal — a component that prevents light from interfering with a wearer’s field of view. When the company opens online orders in the US in early 2024, it will reportedly have customers upload their lens prescription and their head scan data.
The demos at the last WWDC didn’t include that step, with only a vision test and ear scanning for spatial audio.
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