From The Verge: YouTube Premium’s price has increased to $13.99 a month in the US, a $2 increase compared to what it used to cost. That’s according to Google’s signup page for the service, which has been quietly updated to reflect the new pricing, which was first spotted by 9to5Google. Alongside the monthly price increase, the cost of an annual subscription to YouTube Premium is increasing by $20 to $139.99.
YouTube Music — the music streaming service that’s available standalone or as part of a Premium subscription — is also seeing a price increase in the US. It will now cost $10.99 a month, mirroring similar price increases we’ve seen for Apple Music, Amazon Music, and Tidal. Spotify is a notable holdout for still charging $9.99 a month, but CEO Daniel Ek recently indicated that the service is “ready to raise prices” — suggesting a similar increase might not be far away.
What’s currently unclear is if or when the YouTube Premium price increase might apply for existing subscribers. When Google last raised the price of ad-free YouTube as part of its rebrand from “YouTube Red” into “YouTube Premium” in 2018 it allowed former YouTube Red subscribers to continue to pay the old $9.99 a month price. 9to5Google’s Abner Li reports that YouTube is still honoring this lower price on his personal account, five years after the rebrand.
View: Full Article
