From TechCrunch: YouTube mega-success MrBeast is suing Virtual Dining Concepts, the company behind his ghost kitchen food chain, MrBeast Burger, for damaging the MrBeast brand. According to the lawsuit, thousands of fans have sent in negative reviews of MrBeast Burger, many of whom shared photos of burgers and chicken sandwiches with uncooked, inedible meat. MrBeast’s team also claims that Virtual Dining Concepts violated their contract by failing to pay royalties and registering MrBeast Burger trademarks without the YouTuber’s permission. So, MrBeast’s team is suing the ghost kitchen company to get out of the contract and shut down the MrBeast Burger business.
The MrBeast Burger franchise has made millions of dollars since opening in 2020, though, according to the lawsuit, MrBeast himself — the 25-year-old Jimmy Donaldson — has “not received a dime” and is owed money from the venture. To make matters worse, customers say the food is “inedible.”
Since launch, the burger chain has gotten mixed reviews. Still, the brand is popular enough that last year, ten thousand kids and teens crowded New Jersey’s American Dream mall for the opening of a brick-and-mortar MrBeast Burger store. Some queued all night to be at the front of the line.
But per the lawsuit, MrBeast feels he is letting these fans down.
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