From PC Mag: Amazon is starting to use ChatGPT-like AI technology to summarize user reviews.
It'll appear for "a subset of mobile shoppers in the US." The goal is to make it easier for consumers to quickly glean the pros and cons of an item.
“We want to make it even easier for customers to understand the common themes across reviews, and with the recent advancements in generative AI, we believe we have the technical means to address this long-standing customer need,” Amazon said in Monday’s announcement.
Amazon users can already get a sense of a product's quality by checking the number of stars it’s received. But to get a better idea of why the product is rated highly or not, you’ll need to sift through customer reviews, some of which number in the hundreds, if not thousands.
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