Qualcomm Believes AI Will Change PCs, Starting With Its Chips

From CNET: Until now, the chips powering your computer have largely come from Intel, AMD or Apple. But Qualcomm, a company whose chips have primarily been for phones, believes its chips will start powering your computers soon too.

The reason is generative AI, which brings new creative clout to tasks like producing text, editing photos and concocting illustrations, and which is the buzz in Silicon Valley thanks to ChatGPT, Bing and other attention-grabbing tools. Generative AI is now being built into Qualcomm's most powerful chips, starting with the new Oryon CPU. It won't run enormous AI models like ChatGPT, but other AI models do, and Qualcomm hopes that'll give your next computer a leg up when accelerating other AI tasks.

To make its ambition a reality, Qualcomm has partnered with HP, Acer, ASUS, Dell, Lenovo, Microsoft Surface and other PC makers revealed at Qualcomm's annual Snapdragon Summit in Hawaii. It expects you'll be able to buy computers running its new chips in the middle of 2024.

The new processors could be a major force in improving personal computing. Apple's M series of computer processors demonstrated compelling speed and battery life, and Qualcomm could help bring similar advantages to Windows machines. Its processors, like Apple's, are members of the Arm technology family that has branched out from phones to tablets, cars and even some supercomputers.

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