From PC Mag: After inserting commercial breaks into Prime Video without a price drop, Amazon is preparing to display even more ads on the streaming service.
The e-commerce giant on Tuesday teased a "suite of new interactive and shoppable ad formats" coming to Prime Video, including shoppable carousel ads, interactive pause ads, and brand trivia ads — all of which rely on the viewer using their TV remote to engage with the ads.
The company’s own research found that interactive ads tend to be “more effective in boosting engagement rates across the customer shopping journey, driving 10x more product page views and conversions than non-interactive formats,” Amazon said in its announcement.
But for consumers, this likely means you can expect Prime Video to nudge you into checking out (and ideally, buying) products on Amazon, even though you may want to sit back and relax with a TV show or movie. For example, the shoppable carousel ads will appear during commercial breaks as a sliding lineup of products "that customers can explore on Amazon and add to their cart using most living-room remotes,” the company says.
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