TikTok turns to generative AI to boost its ads business

From TechCrunch: TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos, and enhance current assets.

The suite includes a new AI video generator called the “Symphony Creative Studio.” The tool can generate TikTok-ready videos with just a few inputs from an advertiser, the company claims. The studio also offers brands ready-to-use videos for ad campaigns based on their TikTok Ads Manager assets or product information.

The new “Symphony Assistant” is an AI assistant that is designed to help advertisers enhance their campaigns by helping them generate and refine scripts, and provide recommendations on best practices.

For instance, brands can ask the assistant to write a few attention-grabbing lines for their new lipstick launch. They can also ask the assistant to show them what’s currently trending on TikTok or to generate some ideas for promoting a new product in a specific industry.

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