From PC Mag: Instagram and Threads will start recommending political content to users in the US.
The news comes after Meta CEO Mark Zuckerberg announced that the company would ditch its formal fact-checking program in favor of a Community Notes approach. And Meta tipped a more “personalized approach” to political content across its sites after reducing posts about elections, politics, or social issues in people's feeds since 2021.
In February, Instagram Head Adam Mosseri announced that Threads and Instagram would stop recommending political posts to "preserve the ability for people to choose to interact with political content while respecting each person’s appetite for it.
"From a platform's perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let's be honest), or integrity risks that come along with them," Mosseri said at the time.
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