From PC World: The latest Nvidia graphics cards are impossible to find at retailers, and you’ll be paying double or triple the already-high price if you try to get one on the secondary market. But Zotac is trying to help out its most loyal customers by selling directly to them in the US, skipping stores altogether and going right to buyers via Discord. It’s a novel approach.
If you’re an old person like me, Discord is sort of like Slack or Microsoft Teams but much more annoying. Though it was originally designed for organizing gaming groups, it has increasingly become a kind of cross-platform chatroom used by many companies for online customer service. In that sense, it seems like a natural fit for direct sales, if not without a few organizational hurdles to leap.
In a message on its Discord server (spotted by PCMag), Zotac USA representative Bryant says:
“We want to reward real gamers and active members by giving you the chance to secure a slot to purchase a Zotac Gaming GeForce RTX 5080 or 5090 — no bots, no scalpers, just my fellow gamers.”
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