From Forbes: A new Gmail feature that lets you unsubscribe from email lists with a single click is seemingly being ignored by many companies.
Google announced the new feature to “declutter your inbox” in July – and was part of my recent article on five brilliant Gmail features you should be using. The Manage Subscriptions feature lets you see a list of companies that regularly send you email and then click an “unsubscribe” button to supposedly remove your email address from their mailing list.
However, it seems many companies are simply not supporting the feature. Having removed mutliple senders using Manage Subscriptions last month, many of the companies involved – including the airline Ryanair, the New Scientist and several other newsletters – have not stopped sending emails.
Instead, Google is merely diverting those emails directly to the Spam folder. While that means that the “unsubscribed” emails don’t appear in your inbox, it’s also not the same as an unsubscription and could have unintended consequences. For example, if you decided to opt-out of Ryanair marketing emails with the feature, but later booked a flight with the company, emails concerning the flight details could end up in your spam folder.
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