Apple Customers Still Most Satisfied

From PC World: Apple again thrashed rival computer makers selling Windows PCs in an annual customer satisfaction survey, although by a smaller margin than last year, the poll's manager said today.

One reason, said David VanAmburg, the managing director of the American Customer Satisfaction Index (ACSI), a survey conducted quarterly by the University of Michigan, is the rise of cheap netbooks that run Windows XP, not Vista.

"Vista had a lot to do with Windows PCs' poor showing last year," said VanAmburg. "The fact that a lot of the popular computers this year didn't include Vista had an impact."

Apple's customer satisfaction score of 84, down from a record 85 in 2008, was nine points higher than its nearest competitor, Dell, and 10 points higher than Hewlett-Packard and Gateway, which was acquired by Acer in 2007. Last year, Apple led HP by 13 points and Gateway by 12 points.

Apple's 84-point score was the second-highest in the personal computer category since ACSI began polling in 1996.

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