Yahoo Picks CEO Successor to Yang, Hopes for Change

From DailyTech: The last time Yahoo was searching for a CEO during a tough time, it picked a familiar face, Jerry Yang. Mr. Yang had been one of the company's cofounders and seemed like a good fit to turn the company around. It turned out he wasn't. Over the next year and a half, Yahoo saw its market share get gobbled up by a hungry Google and saw an embarrassing hostile takeover attempt from Microsoft. In the end, Mr. Yang stepped down and the company was left searching for a successor.

Now Yahoo has finally announced their pick, and it will strike some as perhaps unsurprising that they picked an outsider. Yahoo is ready to announce that the former Chairman and Chief Executive of software design company Autodesk, Carol Bartz, will come aboard as CEO of Yahoo. Ms. Bartz resigned from her chairman, CEO and president roles in 2006, but remained with the company temporarily as executive chairman.

Todd Greenwald, an analyst for Signal Hill comments, "I think to a certain extent, any certainty is good, and any new CEO is better than what they have right now. Right now they've been without real leadership for several months now. She's really facing a perfect storm here: a challenging economy, challenging position in the market ... the online advertising market is going to be very hard for them."

View: Article @ Source Site