Asus Plans to Reduce Variety of Eee PC Netbooks

From PC World: Asustek Computer (Asus) plans to offer fewer versions of its Eee PC netbooks this year to avoid confusion and lower production costs, executives said Thursday.

The company, which pioneered the netbook phenomenon with the Eee PC, put out over 20 different versions of the device last year, with different names such as the Eee PC S101, Eee PC 1000H, Eee PC Surf and more.

This year will be different for Asustek. The company will simplify the production and marketing of the Eee PC by reducing the number of models, said CEO Jerry Shen at an investors conference in Taipei on Thursday.

Although last year's Eee PC strategy gave users a much wider range of choices, it did not help Asustek fight off competition from newcomers.

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