Sony Ericsson unveils new strategy

From CNET Sony Ericsson has been hit hard by the global recession, but the company says it has a new strategy focused on services and entertainment that it hopes will get it back on track.

On Sunday evening here on the eve of GSMA's Mobile World Congress, the cell phone maker, which is a joint venture between consumer electronics maker Sony and telecom equipment maker Ericsson, unveiled a new strategy that it says fuses "communication and entertainment."

At the core of its new strategy is something Sony Ericsson calls "Entertainment Unlimited." Executives were thin on details at the press conference here, but the company is planning a strategy that will bring together cell phones with PCs and the TV to share entertainment content.

As part of this strategy, the company announced MediaGo, which is an extension of its PlayNow Music service. MediaGo adds a service that lets users download movies onto their PC and then transfer them over to a Sony Ericsson device. The company announced the W995 Walkman phone, which will be able play the feature-length movies.

The service will also allow the transfer of other media, such as music, photos, and podcasts. The service will also allow users to sync their phone's music library automatically, subscribe to podcasts, and auto-convert files for the best quality playback.

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