Google adds ads to Google News searches

From CNET News.com: Google has extended its AdWords program to Google News searches, delivering text ads on the right side of the search results page, just as Google has long done with normal Web search results.

Josh Cohen, a business product manager at Google, announced the move Wednesday in a company blog:

"In recent months we've been experimenting with a variety of different formats, like overlay ads on embedded videos from partners like the AP. We've always said that we'd unveil these changes when we could offer a good experience for our users, publishers and advertisers alike, and we'll continue to look at ways to deliver ads that are relevant for users and good for publishers, too."

The ads are intended to be tailored to the news search terms, but the two aren't always on the same page, so to speak. While the news search understood that the "spring training" was related to baseball, only one of the top three ads presented made that connection, as the see example below illustrates.

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